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Available Positions

Friday, February 19, 2016

F/T - Research Analyst, Ogilvy (NY)


F/T - Research Analyst, Ogilvy (NY)

 


The Ogilvy Intelligence Center provides research and insights support to brand planners, marketing strategists, new business, account teams, and others.

 

We require an experienced analyst with a strong strategic mindset who can employ syndicated research and data to provide actionable, insightful analysis in a deadline-driven environment.

 

Job description:

  • Provide a pro-active research service to all the main user groups.
  • Respond to ad hoc requests and support longer-term projects.
  • Source data from syndicated resources (e.g. GfK Roper, MRI, Mintel, Euromonitor, Factiva, Kantar Stradegy, The Futures Company).
  • Run cross-tab reports and analyze survey data.
  • Create deliverables on consumer trends, target identification, competitive intelligence, pitch packs, and other topics.
  • Help evaluate research vendors, monitoring data quality and usefulness of our resources.
  • Support Director with training sessions, tracking assignments, demonstrating the team’s capabilities to new & existing accounts.

 

Required background & skills:

  • 2+ years of experience in business research - ideally related to advertising or media research.
  • Demonstrated experience using industry standard research sources.
  • Strong understanding of survey-based research, statistics and the ability to synthesize findings from syndicated research and data.
  • High awareness of industry events, trends and issues in the marketplace and an understanding of how they may impact consumers and our clients’ business. 

 

Key Qualities:

  • Ability to tell a story with statistics and research findings to answer the underlying issues and questions.
  • Flexibility and creativity to search cross-disciplinary studies and sources.
  • Interest in advertising, marketing and consumer behavior.
  • Ability to work independently, manage multiple projects and deadlines.
  • Curiosity, patience and accuracy are essential.

 

If interested, please send your cover letter and resume to Mi hui Pak, Director of Intelligence Group at mihui.pak@ogilvy.com