F/T - Research Analyst, Ogilvy (NY)
The Ogilvy Intelligence Center provides research and insights support
to brand planners,
marketing strategists, new business, account teams, and others.
We require an experienced analyst with a strong strategic mindset who can employ syndicated
research and data to provide actionable, insightful analysis in a
deadline-driven environment.
Job description:
- Provide a pro-active research service to all the main user groups.
- Respond to ad hoc requests and support longer-term projects.
- Source data from syndicated resources (e.g. GfK Roper, MRI, Mintel, Euromonitor, Factiva, Kantar Stradegy, The Futures Company).
- Run cross-tab reports and analyze survey data.
- Create deliverables on consumer trends, target identification, competitive intelligence, pitch packs, and other topics.
- Help evaluate research vendors, monitoring data quality and usefulness of our resources.
- Support Director with training sessions, tracking assignments, demonstrating the team’s capabilities to new & existing accounts.
Required background & skills:
- 2+ years of experience in business research - ideally related to advertising or media research.
- Demonstrated experience using industry standard research sources.
- Strong understanding of survey-based research, statistics and the ability to synthesize findings from syndicated research and data.
- High awareness of industry events, trends and issues in the marketplace and an understanding of how they may impact consumers and our clients’ business.
Key Qualities:
- Ability to tell a story with statistics and research findings to answer the underlying issues and questions.
- Flexibility and creativity to search cross-disciplinary studies and sources.
- Interest in advertising, marketing and consumer behavior.
- Ability to work independently, manage multiple projects and deadlines.
- Curiosity, patience and accuracy are essential.
If interested,
please send your cover letter and resume to Mi hui Pak, Director of
Intelligence Group at mihui.pak@ogilvy.com
