Digital Analytics Mgr., Accenture – NY
Strong candidates will have a consulting or agency background with excellent subject matter expertise and hands-on experience in planning, supporting, implementing and deploying leading-edge digital marketing data & analytics solutions.
The Digital Analytics Manager responsibilities include contributing to Accenture’s Digital Analytics capability and go-to-market proposition; business development and thought leadership as well as daily management, oversight and quality assurance of client digital analytics projects, analytics and marketing consultations.
Key Responsibilities for the Digital Analytics, Manager include but are not limited to:
Practice Development:
• Contribute to a robust digital analytics practice within Accenture
• Contribute to defining and shaping the services and value proposition
• Plan and execute the resources to deliver
Business Development:
• Play an active role in identifying, defining and selling the digital analytics value proposition to new and existing clients
Delivery:
• Develop digital strategies and organizational services for our clients with use of digital data and analytics
• Provide expertise to clients to develop digital analytics solutions to meet identified needs
• Architect complex digital data solutions, including: digital data gathering, aggregation, analysis and data mining
• Analyze data for insight generation to determine the most valuable opportunities to improve marketing performance and redesigning digital experiences to deliver this
• Collaborate with and leading projects with other Accenture colleagues in data, analytics, media, technology, processes and our clients’ agencies to transform or improve digital operations and performance
Experience and Skills:
• Proven ability to identify the macro-view of the strategic approach and break it down into tangible project components
• Passion for digital marketing with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and brand marketing principles
• Knowledgeable of enterprise analytics data management and analytic tools (ex. Terradata, Oracle, Tableau, Klipfolio, SAS, SPSS) in order to prescribe appropriate infrastructure solutions
• Experience in creating strategic plans for analytics and working through the implementation phases of the plans
• Experience in presenting analysis and insights to stakeholders/clients
Basic Qualifications:
• Minimum of Bachelor’s degree or higher in mathematics, marketing or technical specialty;
• Minimum of 5 years’ experience in web and digital marketing
• Minimum of 4 years of experience with client-facing projects, ideally in consulting, agency or other business-related services with experience in digital strategy and digital transformation projects
• Minimum of 5 years hands-on experience and technical proficiency with tools such as Adobe Site Catalyst, Web Trends, Core metrics, Google Analytics
• Minimum of 5 years’ experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
• Minimum of 5 years of business analysis experience in large size companies or agencies with multiple functions / business units preferred.
Professional Skill Requirements:
• Proven ability to build, manage and foster a team-oriented environment
• Proven ability to work creatively and analytically in a problem-solving environment
• Desire to work in an information systems environment
• Excellent communication (written and oral) and interpersonal skills
• Excellent leadership and management skills
For more information and to apply, visit http://jobview.monster.com/getjob.aspx?JobID=131696828&JDNJobDocument.JobID=79701161
