Company: ANA (Association of National Advertisers)
Department: Marketing Knowledge Center
Job Title: Researcher
Location:
New York, NY
Full Time
About Us:
The ANA leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA’s membership includes 450 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, please visit www.ana.net.
Job Description:The Researcher will provide ANA members (marketing professionals) with comprehensive, specialized research on advertising/marketing topics of varying complexity.
This position will allow a qualified candidate to be a part of a unique, personalized marketing research service that consistently earns top ratings from members for helping them to become more knowledgeable marketers.
Basic Responsibilities:
- Reach out to ANA members to discuss their information needs and marketing challenges, and set expectations for the scope and timing of their research deliverable
- Perform secondary research using ANA-proprietary resources and industry resources
- Leverage marketing knowledge of ANA members and ANA-affiliated industry experts to supplement secondary research findings
- Track and report on research service metrics to identify trends in usage and marketing subject gap areas
- Meet with Knowledge Management team to discuss filling information gaps via third-party content and primary research
- Meet with Member Relations team to gain more insight into member needs and to collaborate on promotion of the research service
- Provide other Inquiry Service users (ANA staff, non-members) with research assistance, as needed
Qualifications:
The ideal candidate should have:
- 3+ years of work experience in a role requiring information-gathering and analysis
- Ability to synthesize research findings and summarize key relevant information
- Tenacious approach to problem-solving
- Strong time/project management skills
- Excellent client focus, ability to communicate personably and clearly with clients, and to manage their expectations
- Ability to work well in a collaborative team environment
- Job experience related to marketing, advertising, or public relations a plus
- A master’s degree in library and information science (MLIS) is preferred, but not required
To Apply:
To be considered, all applicants must submit a cover letter, resume, and salary range to careers@ana.net.
