Marketing Communications Associate, IEEE – NJ
IEEE is seeking a Marketing Communications Associate who
will be responsible for administering day to day operations of the IEEE
Intranet (InsideIEEE) relating to content management, publishing of
content and digital content (textual and visual) and delivering on the
corporate communications employee strategies. This person is also
responsible for working on various internal, employee communications
projects such as but not limited to: newsletters, promotional
traditional and digital campaigns, writing of promotional content and
storytelling.
He/She is also accountable for guiding and supporting Intranet
content owners and publishers in applying user centric practices and
principles in managing and maintaining the site.
He/she administers initiatives and projects to continuously improve
Web content quality and user experience of the IEEE Intranet. This
includes projects related to information architecture, search engine
optimization, content quality assurance and editing, Web production and
publishing, and ongoing site enhancements and evolution.
The role will concentrate most heavily on IEEE Intranet operations,
but may also include involvement in projects related to other sites
within Corporate Communications.
Editorial/Communications 35%
• Works with Corporate Communications members to
formulate goals and strategies for improving the IEEE Intranet and other
communications, e.g. newsletters, blogs, new communication vehicles
through stakeholder collaboration and delivering on an employee
experience
• Provides editorial support, perform content rewrites, evaluations, and migrations as needed
• Works with Corporate Communications to develop and
maintain processes and policies for content creation and publishing
Web optimization 25%
• Works with IEEE Intranet content providers and Web contributors across the enterprise on:
o information architecture (content labeling and placement)
o content writing, planning, and publishing
o usability and user-centered design
o IEEE styles and standards
o navigation best practices
o optimizing content for searchability (SEO, metadata, taxonomy, indexing, etc.)
Project Administration/Web Metrics Analysis 25%
• Facilitates the planning and execution of intranet Web publisher forums, engaging team members as needed
• Maintains site maps, matrices, and inventories that serve as tools to support Intranet users
• Completes tasks and projects in support of Corporate
Communications colleagues and other employees in Marketing, Sales and
Design, as needed
• Creates and maintains a forward-thinking Intranet feature/functionality roadmap
Technical 15%
• Develops and maintains IEEE Intranet release schedule and work closely with IT to implement
• Handles requests for URL redirects, new directories, and domain names
• Administers day-to-day QA operations on IEEE Intranet content
• Encourages and employs user-centric design methodologies
• Defines content management system (CMS)
requirements. Develops and maintains CMS related governance documents as
needed.
• Collaborates and liaises with Corporate IT team on
requirements, prioritization, and scheduling of ongoing site
enhancements.
Requirements: Bachelor’s degree or equivalent
experience in Web Communications, Promotion/Public Relations Writing,
Design, Human-Computer Interaction, English or another relevant field
required. Minimum of 3 years of Public Relations/Promotional
Storytelling writing, Web and 3 years of project management experience
preferably in public relations, digital marketing firms.
Writer: Storyteller, promotions to engage the customers to retain
and have them come to the site more regularly. Editing, and grammar
rules, as well as how these elements apply to Web
communications. Ability to build an integrated campaign with newsletters
and other internal employee campaigns and collaborate with the Employee
Communications Manager. Understanding of how to deliver project status
reports, deadlines and has successfully delivered campaigns. Thorough
understanding of Web usability and accessibility standards and best
practices. Ability to advise/train others in web-related skills. Strong
detail orientation, and attention to accuracy and consistency. Ability
to strongly advocate for the user during all phases of the design
process. Excellent skills in collaboration. Excellent presentation
skills, including the ability to present effectively to large,
cross-functional technical, marketing and executive-level
audiences. Personal project and time management skills; ability to
manage multiple, diverse projects simultaneously in complex
environments. Excellent written and oral communications skills. Good
understanding of the Web development process with experience developing
user-centered applications or Web sites.
Must currently possess or have desire and aptitude to learn these skills:
– Public Relations/Web experience/Project Management skills
– Understanding of IEEE
– Good understanding of the Web development process with experience developing user-centered applications or Web sites
– Thorough understanding of information architecture,
cognitive psychology, and other fields related to information and
content organization and comprehension
– Credentials, Licenses and Permits: Completed, in progress, or willingness to pursue Web certification preferred.
Must be a technologically savvy knowledge worker who seeks out technology solutions to business challenges
– Proficiency with Microsoft Office applications
– Proficiency with content management tools
– Understanding of Search Engine Optimization techniques
– Basic knowledge of HTML, XML, Dreamweaver, and CSS
