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Monday, June 25, 2012

F/T - Web Support Mgr - Elsevier (Penn, PA)

Web Support Manager
Health Sciences : United States-Pennsylvania-Philadelphia

Elsevier is the world's leading provider of scientific, technical and medical (STM) information, tools and resources. A global company based in Amsterdam, Elsevier partners with scientists, researchers, healthcare providers, educators and decision-makers in academic institutions, governments and corporations to help them find, evaluate and use information. Our breadth of content is unparalleled, spanning virtually every STM field in the world and includes such distinguished brands as Gray's Anatomy, The Lancet and Cell. Using innovative technology, we deliver our content through tools that help our customers be more productive and successful in their work. ScienceDirect delivers the worlds' leading journals electronically to over 11 million readers in 200 countries. And physicians in 95 percent of teaching hospitals rely on MD Consult to get critical information that can save lives. Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an Equal Opportunity / Affirmative Action Employer.

The Web Support Manager is responsible to ensure the maximum effectiveness and efficiency of Expert Consult, Elsevier’s integrated online medical library. 

Ensure maximum effectiveness and efficiency of web-based product platform
·         Interpret web analytics to inform content direction and drive usage
·         Work closely with internal team to translate analytics into actionable recommendations
·         Facilitate lead generation and potential revenue opportunities
·         Collaborate on development of new product platform as it evolves
Project Management
·         Work with internal teams to ensure that decisions are implemented in a timely and accurate manner
·         Analyze updated components to ensure an engaging user experience
·         Develop and generate reports and documentation as required, combining web usage statistics (e.g., activations, traffic), feature summaries, and financial results to enable in-depth analysis
·         Provide administrative support and coverage as necessary (book setup, content loading, landing page creation/revision, launch notices, troubleshooting, etc)


Key Competencies:
·         Thorough understanding of web analytics (web, mobile, video data) and multi-level campaign structures
·         Ability to translate analytical data into practical and cost effective solutions to drive platform growth
·         Project management skills with demonstrated ability to manage multiple projects and deadlines
·         Must possess excellent analytical, verbal and written skills with the ability to think creatively and solve problems

General Knowledge & Technical Skills
·         Experienced in navigating large quantities of data to create focused reports, analyses, and recommendations
·         SEO/SEM, metrics, KPIs
·         MS Office, particularly Excel (VLOOKUP, pivot tables)
·         Website structure tools : HTML, XML, Ajax, CSS, Cold Fusion (content frames)
·         Strong initiative, self-motivated and able to work independently as well as part of a team

Required Education & Experience
·         Bachelor’s degree
·         Minimum of 3 years experience with web analytics
·         Experience utilizing web analytics software, preferably Unica NetInsight