NY Intelligence Center Intelligence Analyst
Job Description:
The Intelligence Analyst will
provide support to team members in the Intelligence department and wider agency,
providing research, analysis, reporting and presentation. This position will be
responsible for examining the relationship between competitors’ integrated
marketing, advertising, direct marketing tactics and overall market/industry
trends, providing insight and actionable recommendations to internal agency
teams and agency clients. The
Intelligence Analyst will provide up-to-date market and competitive
intelligence to clients and account teams.
This
position requires 2- 3 years business experience in a marketing strategy
support role, including a strong strategic mindset and intuitive ability to
quickly boil-down syndicated research, business analysis and other third-party
sources into actionable data. This requires strong analytical skills and
superior technical competence with common marketing analytical, statistical and
presentation tools.
The
Intelligence Center analyst works to support projects within the Consulting and
Planning Departments in Ogilvy North America:
- Compiling and synthesizing research and insights for competitive and business intelligence projects in line with a regular publishing schedule
- Maintaining detailed profiles on key competitors and their marketing activities, so as to identify and interpret insights and general industry trends.
- Working with consulting, planning and account teams to determine and provide for their business intelligence needs, responding to their ad hoc requests for research
- Learning and becoming expert in the use of various secondary research tools, including Kantar Stradegy, Competitrack, Mintel, Euromonitor, The Futures Company and others
- Providing support on new business and business development projects
Required Background:
- Bachelor’s degree in marketing or related field of study
- 2-3 years of experience in business intelligence or competitive intelligence; experience at an advertising or media agency is desirable, such that candidate has strong knowledge of the different functions within an agency.
·
Experience as a
strategic planner or marketing strategist is also strongly encouraged for this
role, previous competitive intelligence or market analysis experience also a
significant plus.
- Exceptional communication skills, including presentation and interpersonal skills; strong PowerPoint skills required
- Strong aptitude for the use of research data and tracking sources,
- Solid understanding of survey-based research, quantitative skills and the ability to think strategically, generating innovative insights and conclusions from the analysis of data.
Key attributes of the NY Intelligence Analyst
include:
- A strong work ethic
- Sense of curiosity
- Persistence in finding intelligence for clients
- Efficiency; ability to quickly find answers, or quickly assess the amount of time a research request will take to address
- Demonstrated ability to generate high quality deliverables
·
Attention to
detail and superior organizational skills
·
Ability to work
independently, manage multiple projects, manage priorities and meet deadlines.
·
Exceptional
online research skills
To apply, go to our career site here: http://bit.ly/IZkS0r.