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Thursday, January 9, 2014

F/T - Social Media Content Mgr., Guardian Life (NY)

Social Media Content Mgr., Guardian Life Insurance Co. – NY

Guardian Life Insurance Company of America seeks a Social Media Content Manager. This position is based in the New York City office.

The Social Media Content Manager will be responsible for developing and executing an integrated social media presence across multiple platforms and channels to foster engagement with the Guardian brand. This role is part of the Corporate Communications team, reports to the Director, Digital Communications and interfaces with all areas of the organization. This role will be the ambassador of the Guardian brand across all of our social media touchpoints. This role will also be responsible for providing guidance to marketing teams on social media best practices, channel management and ensure for consistent social media usage across the enterprise.

  • Engage existing and potential customers of Guardian products and encourage them to interact with Guardian’s online content. Use social strategy to spread Guardian’s message.
  • Help launch and manage Guardian’s social media presence across a variety of platforms: Facebook, LinkedIn, YouTube, Twitter, Pinterest, Instagram, Google +, blogs.
  • Create, edit, manage and post online content.
  • Develop and manage a social media editorial calendar and posting schedule.
  • Ensure timely and effective execution of social media tactics and programs.
  • Manage and execute all aspects of social media development and maintenance.
  • Perform all aspects of social media community management including developing, posting Guardian generated content as well as responding to comments and fostering dialogue.
  • Ensure that social media policies and procedures remain up to date, are well socialized across the company and remain in compliance with FINRA regulations and guidance.
  • Ensure that all content that is promoted externally via our social channels is compliant and archived appropriately.
  • Manage all activities related to social listening platform including monitoring for brand sentiment, funneling inquiries/brand mentions as appropriate.
  • Pull social analytics information, analyze for meaningful insights, make recommendations. Distill large amounts of data and create highly engaging dashboard reports.
  • Stay current and engaged in the latest social media sharing trends and user-generated content and develop innovative networking tactics that drive word-of-mouth recommendations for the brand and product areas.
  • Manage advertising copy/placement/buying on social media channels.
  • Ability to think creatively and strategically, but a willingness and desire to ‘roll up your sleeves.
  • Minimum 3-5 years experience managing social media promotions, campaigns, platforms, communities.
  • Must have experience managing social media efforts in: Linkedin, Twitter, Facebook, YouTube.
  • Deep passion for and fluency in next-generation social technologies, applications and communities
  • Experience with social listening, monitoring, archiving, broadcasting, content management tools such as Salesforce/Buddy Media/Radian6, TweetDeck, HootSuite, Socialware, Actiance, Hearsay Social, etc.
  • Effective partner and vendor management, negotiation and operational skills.
  • Experience with social media community management, and responding to consumers and customers on behalf of a brand.
  • Strong presentation, collaboration, communication, copywriting, problem solving and project management skills.
  • Working knowledge of Microsoft Office (Word, Powerpoint, Excel).
EDUCATION:  Bachelor’s degree in Communications, Marketing, Business or relevant degree.
LOCATION:  This position will be located in our New York City, NY office.
COMPENSATION:  For the successful candidate, we offer an attractive compensation package which will include base salary and annual bonus. 

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