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Friday, January 31, 2014

F/T - Content Delivery Strategist, IBM (NY)

Content Delivery Strategist, IBM – NY

IBM is building a team of dedicated Content Strategists to lead the ongoing transformation of Marketing & Communications (M&C). The position is located in New York, NY.
In collaboration with Marketing & Communications Labs and discipline leaders, members of this team will drive Innovation and standards for all aspects of the Content System within IBM.

The seasoned candidate we are seeking will join a team of strategists and take direction from the Director of Content Strategy, collaborate closely with the VP of Content Strategy, and partner with management team within IBM M&C Labs.

For the position we are hiring for immediately, a successful candidate will be able to:

• Work closely with M&C Lab teams, Agency teams, and client journey teams to translates persona knowledge, analytics, and client data into recommendations for content teams
• Collaborate across organizations to determine best way to dynamically deliver content including scripting business rules
• Work with development and tooling teams to mature dynamic content capability
• Develops and leads enterprise tagging and guidance
• Leads search integration in content delivery systems
• Collaborates with Watson development teams to bring emerging capability into content delivery system
• Semantic technology exploration
• Work as part of an agile development team in M&C Labs

As part of the Content Strategy team they will work to:
• Drive an innovation centric culture centered on data & analytics
• Enable consistent execution of content strategy and standards globally
• Be digital thinkers, proficient in digital content including websites, social media, blogs and mobile/tablet applications, video etc
• Integrate the full spectrum of content from messaging strategy to content production, and from informational structure to metadata management
• Collaborate with the content managers, writers, information architects, interaction designers, developers, and content creators of all types
• Be an active member of the community of Content Strategists that builds expertise and scales successful methods
• Develop an understanding of Agile methods

The candidate for this position should have experience working across a broad spectrum of internal and external stakeholders, and should have demonstrated expertise in driving content strategy across all types of client touch points. They should be comfortable working in an evolving environment – and be prepared to embrace the challenges of an organization going through significant transformation. They should be able to integrate the with product teams, the office of the Chief Information Officer (CIO), analytics experts, agency partners, and taxonomy teams to build the systems and capabilities that enable IBM’s Content strategy needs.

  • Bachelor’s Degree
  • At least 7 years experience in in leading Content Strategy for a complex organization
  • At least 7 years experience in applying data and analytics to drive Content Delivery Strategy
  • At least 7 years experience in working with editorial and content teams to drive content plans
  • Readiness to travel 10% travel annually
  • English: Fluent