Content Marketing Mgr., KIND – NY
The Manager, Content Marketing leads the development of compelling, inspiring and authentic content across film, television, print and digital media. The ideal candidate will own the editorialization and distribution of KIND owned media across all relevant channels and device platforms in coordination with the KIND social media team.
Project Management
- In collaboration with the Director, CE, supervise strategy and development of top tier branded and KIND owned content
- Public Kind Announcement Series, Viral video production, commissioned and underwritten content, brand integration and complimentary branding in partners content projects and other projects per evolving content strategies and initiatives
- Sizzle reels and sales tool videos
- Own the KIND content library
- Management of all assets and rights and relevant record keeping (commissioned, leased and shared partner content)
- Develop and maintain standards for legal waivers, recording practices and format deliveries
- Recruitment and management of KINDs preferred content contributor network
- Strict management of vendor partners to guarantee flawless, on-time execution within negotiated budgets
- Nationally and regionally relevant, producers, videographers, directors, photographers and other artists.
- Lead editorial strategy and vision – translating the Do The KIND
Thing platform into inspiring and authentic content that can live on
ks.com as well on partner network sites and on KIND social media.
- Assist with backend CMS for ks.com
- Manage the part time KIND Blog Editor
- Create a collaborative relationship with the social media and online marketing teams (digital) to deliver top quality content that will engage the kind audience as well as drive community growth.
- Delivery clear communication with cross-functional stakeholders around above programs / programming
- Recruitment of top tier content creators to participate in Consumer Generated Content initiatives such as #kindawesome and DTKT: Projects
- Assist with all aspects of the consumer engagement department and projects as needed
- Strict management of vendor partners to guarantee flawless, on-time execution within negotiated budgets
- Assist in media negotiations for commissioned work as well as media distribution and partnerships.
- Own the KIND social media video channels (YouTube and Vimeo)
- Content curation, design, advertising and community management
- Lead the way with strategic content partnerships
- Including:
- Product, brand placement / integration
- Editorial distribution networks
- KIND influencer and celebrity network
- Including:
- Create and coach best standards and practices for field-developed content and content branding
- Including the local recruitment of top content creators to include KIND or to execute KIND commissioned works
- Develop field assets for events and regional partnerships as needed (evaluating cost vs. impressions). Examples: Jumbotron videos, PKA video assets, Creative projects and content programs for KIND owned events, Content to be featured on partner sites and at events, in-store creative for displays
- Collaborate with the social media team to track all impressions and engagement via KIND content
- Track competitive content activity
- Seek and share best practices in brand content generation
- Deliver monthly reporting analytics as well as robust project recaps for content-led programming
- Deliver content reporting for larger best practice recaps
- Work with relevant stakeholders to create new programming through the business planning process
Experience and Skills:
Qualifications:- 5+ years of experience in developing unique content partnered with distribution strategy for leading lifestyle brands
- Proven experience inspiring and leading a content contributor network consisting of in-house talent, independants and agencies while clearly articulating and implementing a vision for the success based on measurables
- Existing network of potential content contributors (photo, video, copy, design and artists)
- Fluent in content translation across all owned, earned and paid media
- Experience leveraging analytics to draw conclusions and influence existing and future content plans
- Working understanding and appreciation for the interactive process as it relates creative planning, and content management/strategy.
- Solid understanding of online advertising formats, platforms, tools and processes
- Hands-on experience running consumer focused content portals, video sites and social media channels
- Excellent problem solving and analysis skills. Ability to raise issues, offer options, collaborate on solutions, and make recommendations
- Ability to partner with and influence key stakeholders
- Ability to balance multiple or competing projects/priorities
- Live and represent the KIND brand
