Senior Marketing Manager
New York, NY
The role of the Senior Marketing Manager is to develop and implement strategic marketing plans to support the sale and promotion of the Artstor Digital Library and Shared Shelf, a digital collection management service. A key goal of this position is to identify opportunities and deliver effective strategies. The Senior Marketing Manager will be adept in online and traditional marketing and highly skilled in visual communication.
Artstor (artstor.org) is a nonprofit with a mission to use digital images and media to enhance scholarship and education. We bring together more than 1.8 million high-quality images for education and research and offer the tools to catalog, manage, and distribute digital media collections.
Responsibilities:
· Drive campaign management for subscriber acquisition programs across multiple channels, including back-end analytics.
· Design, implement, and facilitate email marketing programs designed to increase awareness and develop leads in the academic community.
· Create effective, compelling positioning, messaging, and sales tools.
· Execute marketing campaigns and analyze performance.
· Develop and manage marketing budgets.
· Working with senior leadership and translate business objectives and strategies to develop and communicate a consistent brand message.
Qualifications:
· Creative thinker, excellent listener and communicator.
· Experience with Google analytics or similar analytics tools.
· Bachelor’s Degree in marketing or a related field.
· A minimum of 5 years of marketing experience in an online and/or education-oriented environment.
· Excellent verbal and written communication skills.
· Detail oriented with the ability to manage projects from inception to execution.
· Dynamic, entrepreneurial self-starter with a hands-on approach to the position.
· Well organized with ability to handle multiple tasks, manage teams, and prioritize.
Artstor is an equal opportunity employer. Artstor offers a competitive salary and excellent benefits. Please submit a cover letter with salary requirements along with a resume to: careers@artstor.org
