Senior
Content Marketing Strategist
Job Description
The ANA has an exciting
full-time position open for an experienced senior content
marketing strategist to help grow and manage its Marketing Knowledge
Center. With 8,000+ insights, the MKC team provides ANA members with the
marketing information needed to make better decisions faster, and captures all
relevant content presented at ANA events and creates or acquires new pieces of
timely, unique content, all which are available only to ANA members.
This person will join a team of motivated storytellers to take ANA
content to the next level by developing a strategy to grow knowledge and
strategic partner content, while also providing the value of content marketing
to provide a better user experience for members.
The ideal candidate for this position should have experience working across a broad spectrum of internal and external stakeholders, and have demonstrated expertise in driving content strategy across all types of touch points. The strategist should be comfortable working in an evolving environment and be prepared to embrace the challenges of a growing department and organization.
Responsibilities
Content acquisition:
· Manage
the ANA’s portfolio of 100+ third-party content contributors and grow the
program.
·
Create recommendations for content partners based on business and user
needs.
·
Evolve best practices for content acquisition strategy.
· Manage daily content and content calendars.
· Perform competitive analysis on content topics and trends, and stay on top
of business trends for new and timely content ideas.
Taxonomy and metadata architecture:
· Make
sure content is properly described for the web and SEO.
· Assist
in evolving taxonomies and metadata frameworks for grouping and tagging content
in CMS.
·
Consider the many dimensions
of online content: from messaging strategy to content production, and from
informational structure to metadata management.
· Create
gap analysis, content calendars, and governance plans.
· Apply SEO best practices in the development of website content that feature
strong keyword usage and are highly relevant to potential search queries.
Content management:
·
Ensure all content is
on-brand, consistent in style, quality, and tone of voice. Optimize content for
search and user experience across all channels including online, social media,
and email.
·
Establish workflow for
creating, editing, promoting, repurposing, and retiring content. Work with
various internal teams to implement desired workflow across appropriate CMS and
channels.
·
Work collaboratively across departments and articulate the importance of
content strategy and management to the organization as a whole.
·
Develop standards and best
practices for content management, distribution, and governance.
· Work with a broad cross section of content stakeholders to identify and
audit current ANA content standards.
Other duties related to the job:
·
Know that content is king and
will go that extra mile to ensure that content is relevant, timely, and has
applied appeal for members.
· Flexible around project requirements and willing to perform other tasks as
needed.
· Collaborate closely with cross-functional teams in the development of
content strategies based on business objectives and member needs.
· Be an active member of the content creation team.
· Collaborate with the content managers, writers, developers, and content
creators of all types.
· Provide quality assurance of all content deliverables (including
proofreading) and maintain a consistent voice and tone throughout all channels
and assets.
Desired skills and experiences:
·
Self-motivated
·
Positive
·
Has a flair for critical thinking
·
Familiarity with principles of marketing
·
Project management skills to manage editorial schedules and deadlines
· Has a degree in English,
Communications, Media, Journalism, or Library Information Sciences
·
Rich experience in knowledge/content management and CMS, with experience in
taxonomy, SEO and metadata strategy, faceted search
·
The ability to work autonomously to take ownership of tasks and work to
deadlines
·
Be able to take initiative and proactively seek out opportunities, identify
gaps, and recommend ongoing improvements in how content can be managed
· At least 5 years of experience in developing content for multiple
channels; excellent verbal, written, presentation, and interpersonal
communications skills
To
Apply
Please send cover letter, résumé, and salary requirements to: careers@ana.net.
