F/T - Web Content/Data Specialist - ANA

About the ANA
The ANA (Association of National Advertisers) leads the marketing community by providing its members insights, collaboration and advocacy. ANA’s membership includes 400 companies with 9000 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs and advance, promote and protect all advertisers and marketers. For more information, visit www.ana.net.

Job Title
Web Content/Data Specialist
Description
The Marketing Insights Center serves the ANA and its members as a major source of proprietary research and knowledge. The team’s focus is to provide members (client-side marketers) with the marketing information and insights they need to make better decisions, faster. This position is dedicated to taking the Marketing Insights Center Online (members-only website) to the next level by creating the optimal online user experience to access our content, and ensuring we meet the specific needs of our members.
Be at the center of organizing, indexing and posting content generated from our events, research initiatives and publications. Maximize ANA content acquisition through the content management system. Oversee the look and navigation of the online Marketing Insights Center and maintain accurate and meaningful utilization metrics. Track trends, conduct analysis and prepare reports for various MIC content and usage metrics. Experiment with new and alternative ways to leverage social media activities to help bring content to members i.e. Twitter, Linked-in, Facebook.

Requirements
• Working knowledge of data and content management systems
• Exceptional quantitative and analytical skills
• Strong customer/user-service orientation with a commitment to quality
• Excellent written, verbal and interpersonal skills
• Confident communication style
• High energy and ability to work well in a team environment
• Ability to multitask, handle details, and work independently
• Professional manner and the willingness to go the “extra mile”
• Ability to balance attention to detail with the big-picture perspective
The ideal candidate will have a master’s degree in information science (MLS) or related degree and 2+ years working in a corporate setting. Previous experience in ad/marketing industry and skills in designing online instruction, including tutorials is desired but not required.

To Apply
To be considered, SEND COVER LETTER, SALARY REQUIREMENTS AND RESUME as WORD attachments to careers@ana.net. NO PHONE CALLS, PLEASE.

Direct posting from firm.