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Sunday, December 9, 2012

F/T - Competitive Intel Analyst - Blue Cross-Shield (NJ)

Competitive Intel Analyst

Blue Cross / Blue Shield

Newark, NJ

Responsible for closely monitoring market and industry trends to assist in strategic product planning. Provide objective, in-depth information about current and future markets and competitive forces. Provide expertise in current and future competitive drivers in the marketplace as well as functional expertise in how to use CI to develop competitive strategies. Specialize in market research, analysis, content development, and execution, focused on actionable deliverables.

Reports to: Manager, Competitive Intelligence

  • Conduct research and analysis on competitive market strategies and provide in-depth insights into company competitive landscape in order to identify business opportunities and risks.

  • Collect, interpret and communicate industry, competitive and market trends from primary and secondary sources with minimal supervision and develop actionable analysis and recommendations based on research.

  • Compile and maintain database of competitive intelligence and corresponding deliverables.

  • Produce and monitor win/loss reporting metrics and dashboards on a regular basis.

  • Implement standard competitive data collection processes that can be utilized by sales and other departments to gather market intelligence from multiple sources.

  • Collaborate with Product Management, Network, Communications, Sales & Marketing to provide supporting competitive intelligence to aid in developing new tactics.
  • Bachelors Degree in Marketing, Business Administration or related field

  • 5 years experience health care, Consulting Agency (i.e. Top Tier Consulting Firms, and/or Broker)

  • Knowledge of primary and secondary research and competitive intelligence methodologies and techniques

  • Strong analytical skills, including the ability to analyze large data sets, identify insights, and synthesize how these insights impact business decisions

  • Solid interpersonal, written, and verbal communication skills required.

  • Experience working with leading industry research & knowledge portals

  • Positive, team-first, get-it-done attitude

  • Self-motivated, highly organized individual with strong attention to detail

  • Strong analytical skills & persuasive written and verbal communication skills

  • Ability to think analytically, then distill technical information into consumable reports for field sales and wider audience

  • Proven ability to communicate effectively to a wide range of audiences including executives, product managers, product development and client-facing teams and support their market intelligence needs.

  • The information above is intended to describe the general nature of the work being performed by each incumbent assigned to the job. The job description is not intended to be an exhaustive list of all responsibilities, duties and skills required of each incumbent.
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