Novo Nordisk
Product Gathers, validates and disseminates competitive information to build knowledge and drive better decision-making in Diabetes Brand Marketing. Analyzes competitors, market trends, industries, and other external issues as directed and set by senior leadership. Collect and integrate intelligence information to be used by leadership teams charged with setting competitive and market strategies.
RELATIONSHIPS:
This position reports to a senior member of the Market Research & Competitive Intelligence team. Interacts and collaborates with colleagues in Marketing Effectiveness, brand teams, Sales force, Medical department, Managed Care, etc., as well as external sources. Reports information back to Marketing Leadership Team, Brand management Teams and the organization in general, with specific dissemination determined by intelligence confidence, security and appropriateness. External
relationships include interactions with professional services vendors.
ESSENTIAL FUNCTIONS:
Competitive Intelligence
Function:
Analyzes and triangulates information, determines significance, assesses implications, provides analysis and communicates data to key stakeholders with recommended actions and potential counter measures as appropriate.
Collaborates with Market Research and Competitive Intelligence Managers to ensure complete and consistent brand team communications.
Contributes to the coordination of all related global information with key departments in Denmark.
Develop creative solutions to a variety of problems of moderate scope and complexity. Follows formal protocols and policies for the collection, assessment, classification, storage, and dissemination of competitive information in accordance with Novo Nordisks SOP for gathering CI.
Gather information from a variety of internal and external sources regarding competitors' strategy, concentration, financial results, targeted markets, merger & acquisition activities, product development.
Gathers relevant CI information to be included in sales training.
Inputs information into CI tracking systems, repositories and participates in supporting the establishment of an (IT) infrastructure to help facilitate knowledge sharing across Diabetes Brand Marketing and other marketing functions.
Participate in the identification of vendors for competitive intelligence research; support senior team in coordinating research projects in alignment with brand team needs within budget.
Produces reports of results and trends for MR & CI management review prior to leadership presentation Intelligence may be in the form of competitive profiles, executive summaries,
special topic briefs, etc.
Provide support to the ongoing budget planning process (AB/RE/SPP).
Support portfolio planning and brand strategies by creating presentations of competitor information.
Support senior team in assessment of the accuracy, validity and reliability of gathered information.
PHYSICAL REQUIREMENTS: Not Applicable.
DEVELOPMENT OF PEOPLE: Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
A bachelors degree required, preferably in a science, business or journalism discipline. Master's degree preferred.
A minimum of 4 years related experience in the pharmaceutical/healthcare industry.
Ability to structure and present qualitative data in a compelling and convincing fashion.
Analytical and strategic thinking - able to see the big picture from scattered pieces of information; writing, presentation, and project management skills.
General business experience, preferably in a professional services environment or sales, marketing, consulting capacity with some prior competitive intelligence experience required.
Networking - positively interacts with any relevant source of information. Ability to build strong relationships.
Prior experience working cross functionally.
Solid understanding of the intelligence cycle, especially collection, assessment, and management of primary data required.
Department CE - NORTH AMERICAN PLANNING
Position Location US - Princeton, NJ, City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 0 - 10%
To Apply:
http://jobview.monster.com/ASSOCIATE-MANAGER-COMPETITIVE-INTELLIGENCE-Job-Job-Princeton-NJ-116299377.aspx (monster.com)
