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Friday, February 15, 2013

F/T - Digital Content Manager - La Prairie (NY)

Digital Content Manager
La Prairie

Job Description

  • Collaborate with Director to audit      and perform a gap analysis, organize and create a full content outline for  new website
  • Perform a deep audit into all   existing web and brand content in order to plan for new site
  • Create plan and timeline to edit  existing content and work with internal creative and external creative      agency on plan/timeline to create new content
  • Collaborate with information  architects, product managers, and engineers to ensure content is properly      structured, implemented and managed
  • Plan, write some, edit and improve  content including product details, transactional emails, navigational  labels, account pages, etc.
  • Work with marketing to establish  editorial tone, style and voice for all content
  • Ensure content is optimized for SEO
  • Create and manage an inventory of  content assets
  • Potentially create taxonomies and   metadata frameworks for grouping and tagging content
  • Develop content indexes and  mapping documentation
  • Develop and maintain editorial  calendars
  • Work with other departments to  establish procedures for generating content ongoing
  • Develop and continuously interpret  metrics that assess the efficacy of content

Desired Skills & Experience

  • BS/BA required
  • 3-5 years of experience working  with content for web and/or mobile experiences
  • Strong writing and editing skills
  • Strong ability to write  SEO-optimized content
  • Excellent verbal and written   communication skills
  • Ability to collaborate across disciplines
  • Compelling, effective and persuasive communication and presentation skills; able to address all      levels of the organization
  • Willingness to roll up your sleeves and do whatever is necessary
  • Include a link to or PDF samples of your work that show your experience across a range of content types.
  • You may wish to show content you’ve created for user interfaces, email marketing, style guides, or product launch content.