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Monday, December 8, 2014

F/T - Structured Content Strategist, IBM (NY)

Structured Content Strategist

IBM is looking for a structured content strategist to join the structured content team at IBM Studio, in New York, NY. The new established team works on structured content strategy innovation for M&C, in collaboration with CIO. Our goal is to help marketers to optimize the value of digital content through semantic technology to improve the digital marketing performance.

The structured content strategist plays a critical role on the structured content team, working with content publishers to ensure relevant and quality content is created for the target audience. The candidate will have a role in building roadmaps for future landscapes and growth of services related to structured content.

Key responsibilities:
  • Working with content publishers to identify structured content requirements 
  • Building collaboration and structured content community through promotion, training and communications
  • Providing expert advice on structured content modeling and implementation 
  • Defining structured content standards and best practice 
  • Developing user-centric vocabularies representing business concepts for marketing content

  • Experience with content management system and content modeling
  • Hand-on experience in taxonomy development and metadata tagging
  • Effective interpersonal and communication skills, including the ability to engage different groups of audience and to create consensus
  • Ability to translate a high-level direction into practical projects and drive their completion with minimal supervision.

  • Master's Degree in Library Information Sciences, Communications, Media, Journalism
  • Familiarity with XML, RDF and SKOS
  • Working experience in a complex organization 
  • Background in publishing industry
  • Experience with user centered design
  • Familiarity of Agile methodologies
  • Background in linguistics
  • Required
    • Bachelor's Degree
    • At least 3 years experience in content strategy
    • At least 2 years experience in using narrative & evidence to drive advocacy
    • At least 2 years experience in collaborative digital enablement
    • At least 2 years experience in applying digital tools, techniques & guidelines
    • At least 2 years experience in effectively managing relationships with influence
    • At least 2 years experience in proven communication skills
    • English: Fluent
    • Master's Degree in Advertising/Journalism/Media Studies

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