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Available Positions

Wednesday, March 27, 2013

F/T - Competitive Intelligence Associate - Mindshare (NY)

Functional Role:  Competitive Intelligence
 Service Area:  Business Planning
Position:  Associate
Reports to:  Manager or Director, Competitive Intelligence
Experience:  0-1 year
Current Position(s):  Corporate Reporting Assistant & Industry Intelligence Analyst, ACI
Company Overview:
Mindshare is a next generation marketing services agency.  We believe brands aren’t simply driven by an idea or ideals.  A brand’s value is driven through a series of exchanges with people.  We use insights and analytics to map this value exchange and to design a growth strategy.  We infuse this strategy with creativity to invent communications ideas.  We action these ideas via our robust global network of 112 offices in 82 countries with $27.8 billion (Source: RECMA) in media billings. Mindshare is part of GroupM, the leading global media investment management operation that serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.
Job Overview: 
The Associate, Competitive Intelligence will gather, verify (audit) and analyze national and worldwide competitive media data from which insights can be provided to help shape marketing, advertising and media strategies for our clients.  The Associate will provide research on a client-by-client basis, tailored to their specific needs, including analysis of competitive media data.  The Associate will also provide insights and analysis of breaking creative and other news in client industries.
Job Responsibilities:
Generate national and/or global competitive spending reports (monthly, quarterly, annual, ad hoc) for Business Planning, Invention and The Exchange service areas using various syndicated data sources and reporting tools, as well as proprietary tools like MindFlow (MF)
Utilize publicly available information to research client industries via the Internet
Assist Exchange and Invention planning teams creating in-depth U.S. competitive analyses, including insights into competitors’ media strategies
Assist domestic and/or global competitive data supplier in troubleshooting issues with data submission (timeliness, accuracy) from domestic and/or international colleagues
Input media plan data into MindFlow as needed
Work with MF SuperUsers to troubleshoot issues with client setup, planning team usage
Coordinate global Strategy Rollup (monthly) and 
Coordinate global Added Value Summary (semi-annually)
Help staff with questions about syndicated research tools and systems
Possibly, create trade print insertion orders for traffic/billing purposes
Develop working knowledge of syndicated research tools and systems (e.g. TNS, Nielsen, Competitrack, VMS, IEG, EZtab, etc.)
Job Skills & Requirements:
Bachelor’s degree, preferably with a major, minor or emphasis in marketing, advertising, communications, computer science or data processing
Basic Knowledge of Media
Excellent verbal and written communication skills 
Strong computer skills with proficiency in Excel (including experience with Pivot Tables), Word, PowerPoint and Microsoft Access (database management) 
Strong quantitative and analytical skills 
Exceptional organizational skills, multi-tasking capabilities and detail oriented 
Strong people skills; positive attitude and team player 
Internet Savvy and strong command of PC’s
Good problem solving and troubleshooting skills
Resourceful and self-motivated
Enthusiastic about the industry and keen to learn
Ambitious with drive and hard working ethic
Must be able to work on multiple projects and meet deadlines
Must work well under minimal supervision
Must be willing and able to work as part of a team
Prior Knowledge of Media Tools is a plus but not required 

To Apply: