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Monday, June 29, 2020

Digital Asset Mgmt Librarian, Becton Dickinson (NJ)

Becton Dickinson and Company is seeking a Digital Asset Management Librarian for its Franklin Lakes, NJ location.

Job Description

The DAM librarian manages internal company assets, provides skills in content and digital asset management (i.e. taxonomy, indexing, cataloging, archiving, metadata tagging, content management systems). As a function reporting to Creative Services, the Digital Asset Management (DAM) team strategically implements and manages the DAM tool which will house all final creative assets, including, but not limited to, graphic design elements, photography, packaging, catalog content, iconography, video, music, and content.
This role will need to work with the users of the DAM system to support their use and navigation around the solution. The DAM Librarian will be the first point of contact for the users and be responsible for working collaboratively in order to understand their working processes with respect to metadata and taxonomy. This requires working closely with the other content teams, such as CMS, Platform Marketing, Regulatory Operations, Labeling, and Publishing, to ensure consistent metadata standards are used. In addition, the DAM Librarian is responsible for managing schemas and dictionaries within the DAM system.
This position will influence the strategic set-up and business use of digital assets and unstructured content (i.e., videos, images, etc). It will help establish process / user management standards, including best practice metadata, taxonomy, permissions and workflows that span the company’s global businesses. It will lead the alignment of taxonomy across company BUs and markets. It will provide support for user accounts, training and establish / track KPIs. It will be the functional steward for "single source of the truth" by making DAM the master resource for digital assets.
Primary Responsibilities and Duties:
  • Prepare a long-term plan for categorizing, indexing and archiving all content and information resources, whether they be generated in-house or derived from third-party agents
  • Develop a comprehensive taxonomy for organizing information resources based on business goals and requirements from stakeholders 
  • Assess, recommend, and purchase corporate library development tools as required, and track new standards and methodologies 
  • Compile and maintain a detailed inventory of existing electronic and print marketing tactic resources, and identify knowledge gaps and make recommendations
  • Properly select and annotate a large volume of media into the digital asset management system to facilitate retrieval and use in production
  • Evaluate digital assets for archiving, research rights issues, and maintain quality control of archiving operations
  • Support effective working relationships with SBUs, Corp. Marketing & Sales as well as cross-functional working relationships
  • Maintain relationship with DAM vendor, specifically on technical support and training issues
  • Define requirements / criteria for all final assets to be approved for the DAM and communicate to all internal and external business partners delivering final assets
  • Act as the point of contact for all final assets
  • Train business team members, in-house creative team and external partners on proper usage and best practices of the DAM system
  • Assist in evaluating, integrating and testing with other marketing-related technologies to deliver process and productivity gains
  • Partner with IT professionals to ensure system functions properly, updates are applied and tested, and new functionalities are tested and implemented
  • Dedicate time to quality improvement
  • Manage special operations assignments, which can include, but are not limited to, training and development, project management, and executing reporting
  • Consult with key stakeholders and production teams on content usage and rights management of assets
  • Assess the company’s current digital contents, specific requirements and make recommendations
  • Interface with departments and management to better understand needs and best way of organizing 
  • Design workflows, standards, processes and set goals that will leverage the system 
  • Understand the organizational needs and develop metadata and tags to deliver quality content readily accessible and searchable for different requirements 
  • Gatekeeper of a highly dynamic DAM system with a responsibility to ensure content quality and implementation of processes and workflow adjustments 
  • Other duties as assigned

Skills and knowledge required
  • Experienced in one or more digital asset management technologies
  • Ability to design systems for tagging images and cataloging taxonomy
  • Knowledge of Adobe Creative Cloud software
  • Knowledge of Capture One (for photo assets)
  • In-depth knowledge of file formats (print, digital, and video)
  • Basic knowledge of Search Engine Optimization (SEO)
  • Organizational skills to develop a successful strategy that expands future digital content discovery and delivery to the CMS 
  • Basic knowledge of talent contracts and Rights Management
  • Working knowledge of media usage rights terminology
  • Familiarity with legal approval processes in the licensing industry
  • Problem solving and research skills
  • Project management skills
  • Ability to work under pressure and to work on multiple projects concurrently
  • Excellent organizational and communication skills 
  • Effective verbal and written communication skills 
  • Demonstrates collaborative and professional work ethic 
  • Willingness to be flexible and respond to quickly changing priorities
Education/Experience required:
  • Bachelors degree required
  • Master’s of Science in Library and Information Science (MSLIS) from an American Library Association accredited program with a concentration in Digital Libraries is preferred
  • Minimum of four years of professional level experience; at least two of which are in a DAM Librarian role
  • Experience as a digital reference librarian, an interface designer, an enhanced service provider for digital collections in libraries, or a webmaster in libraries and other organizations is a plus
  • Demonstrated familiarity with metadata standards, communication standards, and classifying systems. Two years’ experience in records management and in cataloging and classifying materials preferred
  • Experience with Content Management Systems (CMS)
  • Strongly prefer candidates with experience in digital archives
  • Knowledge of Media Beacon digital asset management system preferred
  • Broad knowledge of library tools, systems, and resources in corporate organizations.
  • Solid technology background, including MS Office Suite software, and familiarity with trends in delivery of electronic information
To Apply: