SENIOR ACCOUNT EXECUTIVE, SECONDARY ANALYTICS
Ogilvy Public Relations Worldwide is looking to retain a Senior Account Executive in secondary analytics who will report in to the EVP and the Senior Information Specialist of the Insights and Research group.
The Senior Account Executive will work closely with the OPR InfoServices team to support the secondary research and media analysis needs for Ogilvy PR, including:
- Conducting secondary research for Ogilvy PR account teams seeking environmental intelligence to support client work and new business initiatives. This includes searching public and syndicated databases such as MRI, Bloomberg, Factiva and Nexis and writing up findings and working in conjunction with members of a larger team.
- Secondary data research, analysis and reporting includes:
- Locating, analyzing and reporting on data from a variety of secondary research sources and databases to inform new business pitches and on-going account needs.
- Deliverables will range from emails to fully developed presentations.
- Engaging with various account teams and managing vendor contracts.
- Familiarity with research and media monitoring sources, such as:
- Media/Digital: Nexis, Factiva, Dialog, Bloomberg, TVEyes, Radian6
- Syndicated/Trend Sources: Forrester, Iconoculture, Roper, Datamonitor, MRI, Yankelovich
- Analyst/Business reports: Global Business Browser, Thomson ONE First Call, Apollo
- Will be trained to work with account teams and third-party research vendors on media monitoring and measurement:
- This will include traditional and social media evaluation.
- Provide counsel to account teams on Factiva search criteria, taking on interim reporting, evaluating and engaging vendors for major projects, and outsourcing and managing larger scale global initiatives through firms like CARMA, Cision, Empower, etc.
- Specialized writing and presentation skills: Using secondary and media analysis to develop literature reviews or white papers for specific account needs. Experience developing targeted PowerPoint presentations.
- Providing support to the group as a whole, including maintaining subscriptions, submitting purchase orders, scheduling meetings and proofreading documents.
The position requires a minimum college degree in a relevant subject (marketing, marketing research, library sciences), with a graduate degree preferred. The candidate should have 1-2 years experience in syndicated and secondary research. Experience in research specifically to support Public Relations is preferred. The candidate should exhibit the ability to work independently, as well as closely with a variety of account teams across a full range of practice groups. The position is from 9:00am - 6pm, weekdays.
To apply for this position please register at the Ogilvy Career Center at www.ogilvy.com - Req ID: 325BR
