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Tuesday, April 14, 2009

F/T - Dir. Census Solutions - Nielsen Online

Nielsen Online, a service of The Nielsen Company, monitors and measure more than 80% of global Internet activity and provides insights about the online universe--including audiences, advertising, video, consumer-generated media (CGM), word-of-mouth, e-commerce and consumer behavior--to help you create and maintain your competitive advantage. Look to Nielsen Online for solutions to optimize Internet, digital and marketing strategies.
We are seeking an experienced Product Manager and business leader to play a leading role in the ongoing evolution and maintenance of one of our growing business lines. Our Census Solutions offer actionable insights into site performance, benchmarking, competitive analysis and audience profiling. As the owner of these solutions, you will define and prioritize market requirements for measurement & methods, launch global markets, create business cases to support future integration into a single audience measurement solutions suite and evangelize the solutions internally and externally. You'll look for every opportunity to improve the products and you'll be responsible for keeping track of all customer input. We need an individual with a unique skill set: someone who is equally comfortable presenting in front of prospects and clients as he/she is exploring and analyzing extremely granular data. We want a person who can support and drives all these efforts while playing a leading role in managing products and services that help clients understand evolving online audience behavior.
The Director, Census Solutions role will include the following responsibilities:
-Create and own product marketing

-Collaborate with clients& sales team in the creation and specification of market requirements for current and future products

-Create detailed market and product requirements

-Manage cross-functional development efforts

-Lead product launch efforts including development of go-to-market plans

-Produce product collateral such as white papers, client presentations, webcasts and case studies

-Conduct market analysis and define competitive positioning

-Measure and analyze existing products for opportunities to innovate and improve, providing additional benefits to customers

-Evangelize products to clients and salespeople

-Attend and participate in sales calls

-Manage timely delivery of syndicated and customized client deliverables


The ideal candidate will have the following skills and experience:
-Bachelor's degree required, MBA a plus
-5+ years of relevant experience in product management or product marketing
-Understanding of macro Internet trends & concepts

-Passion for analyzing products, customers and market dynamics

-Outstanding written and oral communication skills

-Strong organizational, analytical and execution skills

-Desire to be successful in a fast-paced, performance oriented environment

-Analytical and good communication skills

-Experience working across multiple teams & time zones, coordinating large projects and ability to multi-task

-Excellent organizational skills including the ability to build effective working relationships

-Proficient in MS Word, Excel, PowerPoint

In addition to the above requirements, the following are highly desirable characteristics:
-Experience in Product/ Program Management

-Experience developing Internet products and technologies a plus

-Demonstrated project management skills

-Experience in analyzing online data

-General familiarity of research techniques and methodologies

-Experience in online media or market research experience is a plus.

-Experience in web analytics products is a plus

Job: Research/Development

Travel: Yes, 25% of the time

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