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Available Positions

Monday, October 22, 2012

F/T - Product Analyst - PlaceIQ (NYC)

Product Analyst - NY
Location: New York, NY
Type: Full Time
Min. Experience: Mid Level

PlaceIQ in New York City.

We are a rapidly growing venture funded ‘Big Data’ business pursuing a tremendous opportunity to become the market leader in the exploding location intelligence marketplace.

PlaceIQ transforms time and location into context through a deep analysis of large amounts of often unstructured, unrelated, location based data including photos, place data, event data, digital and social data. This anonymous location context is used across a wide variety of markets, including our primary market, mobile advertising optimization.

We are hiring Product Analysts to join our team.

The Role:

The candidate will work with PlaceIQ data scientists to develop high scale and highly accurate audience prediction rules.

This will require functional understanding of marketing / audience profiling. It will also require comfort with various data tools such as taxonomy editors, sql databases (ad-hoc querying), large scale spreadsheets and data visualization tools. Strong expertise with analyzing large heterogeneous data sets will serve as a good foundation for success. A passion for tailoring audience, behavioral marketing and research are key to this position.

    Designing taxonomies for domain areas
    Designing rule sets that define specific audiences by location and time
    Quality control on large data sets
    Creating campaign proposals for potential clients
    Researching and evaluating raw input data sets
    Functional and technical documentation
    Collaboration with data science team to implement analytic solutions


    Creative and pragmatic data modeler with a passion for understanding audience location and behavior
    Experience navigating, developing and annotating large ontological taxonomies
    Experience conducting data and behavior research
    Basic knowledge of market segmentation, internet marketing, SEM, and geotargeting desired
    Experience with geospatial content and tools – e.g. using Google maps for analytics
    Experience working with a technology startup
    Problem solving – ability to identify issues quickly and rapidly to determine root cause and effective resolution
    Communication - excellent verbal and written communication skills
    Execution - ability to manage own time and work effectively with others on projects while working efficiently and delivering on commitments.
    MS Excel, Google Docs Spreadsheets
    Experience with Mac, Windows and browser based applications

Education / Experience:

Bachelors degree in marketing, statistics, cultural anthropology or similar field preferred
    2+ years relevant job experience

Compensation in cash and equity commensurate with the opportunity.