Product Analyst - NY
Location: New York, NYType: Full Time
Min. Experience: Mid Level
PlaceIQ in New York City.
Background:
We are a rapidly growing venture funded ‘Big Data’ business pursuing a tremendous opportunity to become the market leader in the exploding location intelligence marketplace.
PlaceIQ transforms time and location into context through a deep analysis of large amounts of often unstructured, unrelated, location based data including photos, place data, event data, digital and social data. This anonymous location context is used across a wide variety of markets, including our primary market, mobile advertising optimization.
We are hiring Product Analysts to join our team.
The Role:
The candidate will work with PlaceIQ data scientists to develop high scale and highly accurate audience prediction rules.
This will require functional understanding of marketing / audience profiling. It will also require comfort with various data tools such as taxonomy editors, sql databases (ad-hoc querying), large scale spreadsheets and data visualization tools. Strong expertise with analyzing large heterogeneous data sets will serve as a good foundation for success. A passion for tailoring audience, behavioral marketing and research are key to this position.
Responsibilities:
Designing taxonomies for domain areas
Designing rule sets that define specific audiences by location and time
Quality control on large data sets
Creating campaign proposals for potential clients
Researching and evaluating raw input data sets
Functional and technical documentation
Collaboration with data science team to implement analytic solutions
Requirements:
Creative and pragmatic data modeler with a passion for understanding audience location and behavior
Experience navigating, developing and annotating large ontological taxonomies
Experience conducting data and behavior research
Basic knowledge of market segmentation, internet marketing, SEM, and geotargeting desired
Experience with geospatial content and tools – e.g. using Google maps for analytics
Experience working with a technology startup
Problem solving – ability to identify issues quickly and rapidly to determine root cause and effective resolution
Communication - excellent verbal and written communication skills
Execution - ability to manage own time and work effectively with others on projects while working efficiently and delivering on commitments.
MS Excel, Google Docs Spreadsheets
Experience with Mac, Windows and browser based applications
Education / Experience:
Bachelors degree in marketing, statistics, cultural anthropology or similar field preferred
2+ years relevant job experience
Compensation in cash and equity commensurate with the opportunity.
See: http://placeiq.theresumator.com/apply/job_20120118052755_PZLMSYPGACV2N2PG/Product-Analyst.html?source=INDE
