Full-Time Library Marketer
Darien Library (CT) seeks a creative, energetic, and enthusiastic candidate to join the User Experience Department. The Library Marketer will develop dynamic and timely content for a variety of digital and analog media outlets. They will plan, manage, and analyze the success of the Library’s publicity efforts.
The highly motivated, self-driven candidate will have a passion for connecting the right message to the right person at the right time, experience working in marketing for a non-profit, a desire to thrive in a fast-paced environment, and will join a collaborative inter-departmental working environment dedicated to improving the lives of patrons.
Main Duties & Responsibilities
- Design dynamic content that takes advantage of social media's unique capabilities.
- Write press releases, emails, and other publicity materials for the web and in print.
- Utilize the Library's resources to further enrich and inform audiences.
- Use project management techniques and tools to establish editorial calendars and workflows.
- Collaborate on projects within the department and with other internal and external groups.
- Use email marketing best practices to develop patron relationships.
- Set goals for marketing outreach and analyze the results to discuss with the supervisor.
- Establish procedures to secure press locally and at the national level.
- Monitor local and national trends in both librarianship and mainstream media.
- Promote inclusivity in marketing collateral and outreach to underserved groups.
- Maintain knowledge of social media platforms' capabilities and differing audience preferences.
Qualifications
- Excellent interpersonal skills and commitment to hospitality and customer service.
- Prior experience working in marketing.
- Experience in project management and ability to meet deadlines.
- Adaptable to changes within a quick-moving environment.
- Attention to detail and strong aptitude in written and oral communication.
- Ability to think creatively and take initiative when developing marketing strategies.
- Graphic design, video editing familiarity, and knowledge of design software are highly desirable.
- Proficiency with new and emerging technologies, as well as Microsoft Office, Adobe Applications, and Windows and Mac operating systems.
- Photography skills are highly desirable.
- Bilingual candidates, or those with functional knowledge of another language, are highly desirable.
Salary
This is a full-time position (37.5 hours/week) with an annual salary of $64,000 commensurate with experience. Salary includes generous vacation, sick, and personal leave; significant opportunities for professional development; health benefits; and enrollment in the Town pension program.
Contact Information
Apply with a cover letter and copy of your resume to Bree Marsden, HR Manager, at jobs@darienlibrary.org by Wednesday, June 28, 2023. Please make your subject line Library Marketer.
Equal Employment Opportunity
The Darien Library observes and promotes a policy of equal employment opportunity for all. This means that the Darien Library recruits, hires, trains, and promotes all persons without regard to race, color, sex, religion, national origin, marital status, political belief, physical disability or any other improper or illegal criteria. All employment decisions are based on legitimate employment-related criteria such as, skills, abilities, attitude and contribution to the Darien Library so as to further the principle of equal employment opportunity.
