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Available Positions

Tuesday, July 16, 2019

Strategic Intelligence Analyst, Interpublic (NY)

Requisition Title-Strategic Intelligence Analyst (Job Number:011694)

Primary Location

-United States-New York-New York

Description

For assigned subject areas:
  • Perform information search and analysis on companies, industries, brands, advertising topics, etc. in response to requests from Interpublic and its operating companies (using professional databases, the Internet, and print and industry resources)
     
  • Create and develop reports on companies and their category/competition for new business opportunities.
     
  • Develop CMI ViewPoints (topical reports on category subjects)  and Thoughts On pieces, as appropriate, and facility with social media tools to promote one’s own work
     
  • Contribute to CMIonline by adding Editor’s Picks (breaking news in categories, pertinent links, etc.), CMI ViewPoints, and Thoughts On and selecting content from vendors such as Mintel and Euromonitor) 
     
  • Keep self and collection up to date by seeking out/identifying/evaluating resources to be acquired, attending conferences and webinars, keeping up with trade sources, maintaining electronic  files
     
  • Participate in projects/products/services on the advertising/marketing industry for management (currently these include Daily Intelligence) Participate in deep competitive intelligence projects for IPG management
     
  • Participate in social media activities promoting CMI
     
  • Research topics outside of assigned area, as necessary
     
Education: Master of Library/Information Science (MLS) highly desirable

Experience: Minimum of 3 years professional research experience

Skills:  
Online databases (LexisNexis, Ebscohost), Internet search skills, Microsoft Outlook, Word, Excel, PowerPoint.  Excellent communication/ writing skills. Familiarity and fluency with social media tools, Facebook, Twitter, LinkedIn, Instagram


 
We, Interpublic Group (IPG), are an equal opportunity employer and value diversity at our company. We do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law.