Functional Role: Competitive Intelligence
Service Area: Business Planning
Position: Associate
Reports to: Manager or Director, Competitive Intelligence
Experience: 0-1 year
Current Position(s): Corporate Reporting Assistant & Industry Intelligence Analyst, ACI
Company Overview:
Mindshare is a next generation marketing services agency. We believe
brands aren’t simply driven by an idea or ideals. A brand’s value is
driven through a series of exchanges with people. We use insights and
analytics to map this value exchange and to design a growth strategy.
We infuse this strategy with creativity to invent communications ideas.
We action these ideas via our robust global network of 112 offices in
82 countries with $27.8 billion (Source: RECMA) in media billings.
Mindshare is part of GroupM, the leading global media investment
management operation that serves as the parent company to WPP media
agencies including Maxus, MEC, MediaCom, and Mindshare.
Job Overview:
The Associate, Competitive Intelligence will gather, verify (audit) and
analyze national and worldwide competitive media data from which
insights can be provided to help shape marketing, advertising and media
strategies for our clients. The Associate will provide research on a
client-by-client basis, tailored to their specific needs, including
analysis of competitive media data. The Associate will also provide
insights and analysis of breaking creative and other news in client
industries.
Job Responsibilities:
• Generate
national and/or global competitive spending reports (monthly, quarterly,
annual, ad hoc) for Business Planning, Invention and The Exchange
service areas using various syndicated data sources and reporting tools,
as well as proprietary tools like MindFlow (MF)
• Utilize publicly available information to research client industries via the Internet
• Assist
Exchange and Invention planning teams creating in-depth U.S. competitive
analyses, including insights into competitors’ media strategies
• Assist
domestic and/or global competitive data supplier in troubleshooting
issues with data submission (timeliness, accuracy) from domestic and/or
international colleagues
• Input media plan data into MindFlow as needed
• Work with MF SuperUsers to troubleshoot issues with client setup, planning team usage
• Coordinate global Strategy Rollup (monthly) and
• Coordinate global Added Value Summary (semi-annually)
• Help staff with questions about syndicated research tools and systems
• Possibly, create trade print insertion orders for traffic/billing purposes
• Develop working knowledge of syndicated research tools and systems (e.g. TNS, Nielsen, Competitrack, VMS, IEG, EZtab, etc.)
Job Skills & Requirements:
• Bachelor’s
degree, preferably with a major, minor or emphasis in marketing,
advertising, communications, computer science or data processing
• Basic Knowledge of Media
• Excellent verbal and written communication skills
• Strong
computer skills with proficiency in Excel (including experience with
Pivot Tables), Word, PowerPoint and Microsoft Access (database
management)
• Strong quantitative and analytical skills
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong people skills; positive attitude and team player
• Internet Savvy and strong command of PC’s
• Good problem solving and troubleshooting skills
• Resourceful and self-motivated
• Enthusiastic about the industry and keen to learn
• Ambitious with drive and hard working ethic
• Must be able to work on multiple projects and meet deadlines
• Must work well under minimal supervision
• Must be willing and able to work as part of a team
• Prior Knowledge of Media Tools is a plus but not required
To Apply:
http://ch.tbe.taleo.net/CH09/ats/careers/requisition.jsp?org=GROUPM&cws=5&rid=8733&source=Job+Board+Indeed.com
