F/T - Lib Channel Academic Mkting Specialist - Springer (NYC)

Library Channel Academic and Government Marketing Specialist, Americas
Springer Science+Business Media, LLC, New York, New York
Salary: Not Specified
Status:Full-time
Posted:01/11/13
Job duties As a member of a Global Library Channel Marketing Team, the Library Channel Academic and Government Marketing Specialist - Americas is responsible for designing, creating, and delivering marketing programs to support library channel marketing/sales efforts, including email and social media campaigns, event marketing, customer engagement programs, lead generation, multimedia, marketing collateral and website management. The specialist will work closely with sales, marketing services and will manage external vendors as needed to coordinate the execution of marketing projects. This position is responsible for preparing a detailed annual budget for their respective markets and for tracking and maintaining the budget. Specific responsibilities include: Prepare and manage the annual Channel Marketing Plan Manage conference and trade show logistics and set-up Manage lead generation/direct marketing campaigns via email, advertising, telemarketing and direct mail Develop, write and implement market strategies in close cooperation with the Academic and Government Library Marketing Staff, including Sales where appropriate Develop marketing communication plans in cooperation with the eProduct manager/global library channel marketing manager Internal Librarian page(s) maintenance Manage social media calendar, including library eNewsletters geared towards branding, lead generation and events Manage eProduct trial logistics and deliverables Manage global sales collateral Assist in the management of customer programs including Librarian Advisory Boards, Summits and seminars Manage marketing project database Manage SAP CRM campaigns as it pertains to marketing activities Track lead generation and ROI for designated marketing campaigns via SAP CRM on a monthly basis Participate in the Academic and Government sales teams' meetings Manage, report, and update marketing activities and budget Other duties as assigned Job requirements BA in marketing or communications required, along with three to five years proven experience in operational and strategic marketing in a business to business environment is preferred Experience in MarCom, direct marketing, and online media are preferred Budgeting and project management experience is desired Willing to travel (minimum two months a year) Library marketing experience preferred (but not required) Working with sales organizations preferred Strong communication/public speaking skills, excellent Grammar and English skills (fluent in Spanish a plus) Capable of multi-tasking and working well under pressure Well versed in social media Please apply using our online application system. Visit our web site at www.springer.com. We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. Springer Science+Business Media, LLC is proud to be an Equal Opportunity Employer.
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